Search, Web, Law, Football, Food, Etc.
What’s one of the first things people do when they meet someone personally for the first time? They shake hands. It’s expected. What’s one of the first things people do when they meet someone new professionally? They exchange business cards. It’s expected. And more and more, when we meet new people in this age of [...]
{ 0 comments }
Over at his Legal Marketing Blog, Tom Kane discusses utilizing staff in developing business: I continue to be amazed how few law firms engage their non-marketing staff in the firm’s business development efforts. Actually, if you think about it, your staff is already involved in your firm’s marketing whether you want them to be or [...]
{ 0 comments }
While search engine optimization is moving more and more into the mainstream, it’s still largely misunderstood. Here’s my version.
{ 0 comments }
As Josh Camson points out over at Lawyerist: The South Carolina Supreme Court recently reprimanded an attorney for flagrant ethical violations on his website. The violations included: 1. material misrepresentations of fact and omissions of facts necessary to make the statements considered as a whole not materially misleading by mischaracterizing respondent’s legal skills and prior [...]
{ 0 comments }
From Ted Quotes: “Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen.” – Elizabeth Lesser There’s a real threat today. No, it’s not out of control spending. No, it’s not religious zealotry. These are symptoms of a larger ailment. It’s that our conversations about the issues about which we disagree are [...]
{ 2 comments }
If the eyes are a window to the soul, perhaps back links are a window into the soul of a website. The other day at Lawyerist, I wrote about SEO for lawyers, reputation, and legal ethics. I’m not big on the public outing of the unscrupulous. However, I do think it’s important for lawyers, and [...]
{ 0 comments }
Will you: Answer someone’s question? Make someone laugh? Provide a reasoned disagreement? Help solve a problem? Make some data more easily understood? Fix technical errors? Provide a different perspective? Leave a thoughtful comment? Participate in a discussion? Share something new you’ve learned? Meet someone new? Introduce people to one another? Create something aesthetically amazing? Review [...]
{ 0 comments }
Disclaimer: I don’t regularly watch Teen Mom or MTV. However, it was recently brought to my attention that one of MTV’s teen moms began her search for a divorce lawyer using the internet. So, of course I had to take a look. And after wading through unfortunate scene after unfortunate scene, at about the forty-sixth [...]
{ 2 comments }
Everyone talks about using keywords in title tags to help to provide signals to search engines as to what a page is about. Far-fewer people discuss the impact of title tags on click-through. Gaining visibility in search results is only one dimension of turning search engine users into new potential clients, and eventually, new clients. [...]
{ 6 comments }
Over at RLHB, O’Keefe suggests that perhaps social networks are (or eventually will be) killing Google search: Attorneys get their best work via word of mouth and a strong reputation, both built through relationships. Relationships built through social interactions. The Internet doesn’t change that. Attorneys just need to understand how to use social networks and [...]
{ 0 comments }
If being visible in local search results makes sense for your practice, understanding how local search results work, can make a big difference in where your firm shows up. While you’ve probably read that you need to claim, complete, and optimize your Google Places listing(s), you may not be familiar with some of the more [...]
{ 0 comments }
From The Law Firm SEO Blog
Subscribe