As the saying goes, “the cobbler’s children have no shoes.” And so, we often don’t test and update our site as much as we should. But we finally got around to it. At least parts of it. One area that was in serious need of update was our SEO for law firms service page.
In February, Google announced 40 changes reported, a new record for their monthly series on search quality. As you know, SEO for lawyers is different from SEO for just about every other business. While many of these changes probably won’t have much of an impact on your law firm’s online marketing, there are a couple [...]
When it comes to using search engines and the internet to market a law practice, there is still a lot of confusion out there. One area that many lawyers still don’t quite grasp are the differences between paid and organic search results. When it comes to understanding Google, including the differences between paid and organic [...]
What’s one of the first things people do when they meet someone personally for the first time? They shake hands. It’s expected. What’s one of the first things people do when they meet someone new professionally? They exchange business cards. It’s expected. And more and more, when we meet new people in this age of [...]
On November 3rd, Google announced its most recent algorithmic update, “freshness”: Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent. And [...]
From time to time, I like to reflect on what’s going on at AttorneySync. While not necessarily related to AttorneySync business, my partner just had his second child, so congratulations to his family. Today was the first day that I brought my lunch to work. While I’m feeling good about eating healthier, I missed getting [...]