As the saying goes, “the cobbler’s children have no shoes.”
And so, we often don’t test and update our site as much as we should. But we finally got around to it. At least parts of it.
One area that was in serious need of update was our SEO for law firms service page.
SEO still hasn’t gone entirely mainstream. Sure, it gets the occasional pop culture nod:
Great.
Explaining SEO to lawyers can be a challenge. And we’re constantly trying new approaches. Our most recent update tries to communicate a couple of essential points.
First, that there’s a difference between paid search advertising and organic search engine optimization. If you’re in the search industry, you might think it’s silly that we still have to explain this. But a lot people still don’t know there’s a difference.
Second, we wanted to arm lawyers with some questions they can ask about SEO and of SEOs. That’s why I created my law firm seo questions slides:
Nothing really revolutionary here. Experienced SEOs will recognize many of these questions from Google’s Webmaster Help, SEOmoz and elsewhere. Where applicable, I’ve tried to adapt them to marketing a law practice online.
Next, we provide some concrete examples. We include a rich video snippet example and some actual organic search traffic and keyword data from Google Analytics.
After that, we attempt to explain the distinction between on-page and off-page optimizations. We reference SEOmoz’s perfectly optimized page (still one of the most helpful pages about on-page optimization, in my humble opinion).
Finally, we get into the value of links and talk a bit about Webmaster Guidelines.
I don’t contend that it’s the very best page on SEO on the web, but I do think it’s helpful to our audience, which is comprised mostly of lawyers and legal marketing types.
In any event, I think it’s a big upgrade from the page it’s replacing.
What do you think? Helpful? What would you change, remove or add?