Search, Web, Law, Football, Food, Etc.
One of the advantages of online professional development is how well-suited it is to measurement. You can easily measure things like visitor traffic, search engine positions, followers, like, etc, etc. And while I do think “more data” is generally a good thing, people tend to focus on all the wrong metrics. This is particularly true [...]
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I was, and although I haven’t seen it quite a while, still am, a pretty big fan of The Highlander. For those that haven’t had the pleasure of seeing it, The Highlander is about immortal swordsmen who battle each other to the death in order to receive “the quickening.” While allegiances and friendships often formed [...]
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Search engine optimizers spend a lot of time organizing websites and motivating signals that will help search engines understand what clients’ pages are about and help to increase their visibility within search engine results pages. In order to help search engines understand what pages are about, SEOs will add targeted keyword phrases to important HTML [...]
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While there is no question that the web is moving in the direction of local and social search, links still remain one of the most important signals that search engines used to order sites. So, if you’re interested in increasing your visibility search engines, you must focus on attracting and building new links to your [...]
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Masslomap Local Search for Law Firms View more presentations from Gyi Tsakalakis.
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I’m not one to hate on the other guy, but people should have access to information about the products and services they’re buying. I recently received an email from 1&1 containing the subject line: 1&1 Search Engine Marketing Service: Be Found Online Faster Ah, search engine marketing from a hosting company. This should be interesting. [...]
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What’s one of the first things people do when they meet someone personally for the first time? They shake hands. It’s expected. What’s one of the first things people do when they meet someone new professionally? They exchange business cards. It’s expected. And more and more, when we meet new people in this age of [...]
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Over at his Legal Marketing Blog, Tom Kane discusses utilizing staff in developing business: I continue to be amazed how few law firms engage their non-marketing staff in the firm’s business development efforts. Actually, if you think about it, your staff is already involved in your firm’s marketing whether you want them to be or [...]
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As Josh Camson points out over at Lawyerist: The South Carolina Supreme Court recently reprimanded an attorney for flagrant ethical violations on his website. The violations included: 1. material misrepresentations of fact and omissions of facts necessary to make the statements considered as a whole not materially misleading by mischaracterizing respondent’s legal skills and prior [...]
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If the eyes are a window to the soul, perhaps back links are a window into the soul of a website. The other day at Lawyerist, I wrote about SEO for lawyers, reputation, and legal ethics. I’m not big on the public outing of the unscrupulous. However, I do think it’s important for lawyers, and [...]
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Everyone talks about using keywords in title tags to help to provide signals to search engines as to what a page is about. Far-fewer people discuss the impact of title tags on click-through. Gaining visibility in search results is only one dimension of turning search engine users into new potential clients, and eventually, new clients. [...]
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If being visible in local search results makes sense for your practice, understanding how local search results work, can make a big difference in where your firm shows up. While you’ve probably read that you need to claim, complete, and optimize your Google Places listing(s), you may not be familiar with some of the more [...]
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If you’re on both Google Plus and Facebook, I bet if you’re honest with yourself, you’ll agree that post for post, there’s just much better different content on Google Plus than there is on Facebook. Of course, that statement assumes a lot. However, if you’re using social networking sites to actually consume, curate, network, and [...]
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I spend a lot of time picking at stuff lawyers are doing online. And one trend that becomes clear pretty quickly is that many lawyers who have begun dabbling in “the web for their law firm” have either hired consultants to help them that don’t have experience marketing law firms, or they’re doing it themselves, [...]
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Search engines find out about your business in two primary ways: 1) Crawling links that point to your website, and tracking on what sites those links appear. 2) Crawling citations of your business, and on what sites these citations appear. But search engines are perfect, yet. So, if your business is named one thing on [...]
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H/T to Kevin O’Keefe and Heather Morse for bringing this to my attention. As was suggested in the Horace Hunter Legal Blogging vs. Advertising Saga, the Florida Bar clings to the “solely for social” vs. “used to promote” distinction for judging whether lawyer advertising rules apply: Pages of individual lawyers on social networking sites that [...]
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Recently on the SOLOSEZ listserv a lawyer asked about how one figures out what phrases are searched for on Google. The responses actually include some pretty good information. One response recommended Google Trends. Another recommended the Google Keyword Tool. Another recommended Hubspot. All very good suggestions. However, I’m going to suggest another approach entirely: Think [...]
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This infographic from SEOBook is full of great points about SEO. I highly recommend it. Marketing Infographic by SEO Book This is probably one of the best descriptions of what’s going on in the SEO world that I’ve ever seen. It’s truly astounding to see how many law firms that have been “taken for a [...]
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UPDATED: It has been suggested that my post came across as a personal attack: @gyitsakalakis So, personal attacks follow headlines you don’t like. Got it. — Joe Brockmeier (@jzb) December 14, 2011 That’s fair. Perhaps it was. To clarify, my post is an attack on the perpetuation of the idea that there is/should be a [...]
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