Search, Web, Law, Football, Food, Etc.
One of the advantages of online professional development is how well-suited it is to measurement. You can easily measure things like visitor traffic, search engine positions, followers, like, etc, etc. And while I do think “more data” is generally a good thing, people tend to focus on all the wrong metrics. This is particularly true [...]
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Blogging, social media, adwords, SEO, and internet marketing, in general, just don’t work for law firms! We hear and see this sentiment often. It is the conclusion that is commonly drawn when busy lawyers try to do “internet marketing on the side”, or hire inexperienced, irresponsible, or unscrupulous internet marketing agencies to market their practices [...]
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Over on Google Webmaster Central’s YouTube channel, Googler Maile Ohye shares 5 common SEO mistakes and 6 good ideas: Contrary to what many of the comments say, I found the video very helpful. You see, most people that become frustrated with Google’s vague SEO information, just don’t like the answers that they are getting. This [...]
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In February, Google announced 40 changes reported, a new record for their monthly series on search quality. As you know, SEO for lawyers is different from SEO for just about every other business. While many of these changes probably won’t have much of an impact on your law firm’s online marketing, there are a couple [...]
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Last night (for me at least) Rand posed the question: Is there a phrase (besides “inbound marketing”) that describes combined processes of SEO, Social, Content, CRO & Analytics to earn traffic? — Rand Fishkin (@randfish) March 9, 2012 And while, perhaps, all of these could fall under a very general umbrella of marketing, my impression [...]
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According to SEMPO head terms are: Search terms that are short, popular and straightforward; e.g., “helicopter skiing.” These short terms are called “head terms” based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the “head” end of the bell curve graph. See also Tail Terms. At the [...]
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Search engine optimizers spend a lot of time organizing websites and motivating signals that will help search engines understand what clients’ pages are about and help to increase their visibility within search engine results pages. In order to help search engines understand what pages are about, SEOs will add targeted keyword phrases to important HTML [...]
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When it comes to using search engines and the internet to market a law practice, there is still a lot of confusion out there. One area that many lawyers still don’t quite grasp are the differences between paid and organic search results. When it comes to understanding Google, including the differences between paid and organic [...]
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What’s one of the first things people do when they meet someone personally for the first time? They shake hands. It’s expected. What’s one of the first things people do when they meet someone new professionally? They exchange business cards. It’s expected. And more and more, when we meet new people in this age of [...]
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