Bright Local recently conducted a Local SEO Industry Survey (.pdf) Even for local SEO services, it’s rather astonishing that so many folks are paying so little for SEO services. My guess it that the common story goes something like this:
Marketing
The Top 10 Most Remarkable Marketing Campaigns EVER from HubSpot All-in-one Marketing Software
I had a call recently with a law firm that was working with an SEO company. They were calling me because they couldn’t understand why their phone wasn’t ringing despite their analytics traffic reporting, which they believed indicated that they were getting tons of traffic from organic search each month. The problem, their SEO company [...]
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In case you missed it, here’s me discussing ways lawyers can use the internet to create, nurture and solidify professional relationships. Building Online Relationships via Web Content with Gyi Tsakalakis from Avvo.com on Vimeo. Not interested in listening to me talk for almost an hour? No worries. Here’s the jist: Building online relationships from Avvo [...]
You’ve decided you want to grow your business. And no matter the medium, you become eager to get “marketing stuff.” Maybe you decide on a direct mail piece. Perhaps you decide upon a new website and / or blog. There is a lot of stuff you can get produced for marketing. But in the rush [...]
It used to be that if you wanted access to someone, you were limited to meeting face-to-face. You might also have sent them written correspondence with the hope of a response. Some time later, we began accessing people via telephone. Later still, we began using email. And each of these methods of accessing people still [...]
One of the advantages of online professional development is how well-suited it is to measurement. You can easily measure things like visitor traffic, search engine positions, followers, like, etc, etc. And while I do think “more data” is generally a good thing, people tend to focus on all the wrong metrics. This is particularly true [...]
Blogging, social media, adwords, SEO, and internet marketing, in general, just don’t work for law firms! We hear and see this sentiment often. It is the conclusion that is commonly drawn when busy lawyers try to do “internet marketing on the side”, or hire inexperienced, irresponsible, or unscrupulous internet marketing agencies to market their practices [...]
Over on Google Webmaster Central’s YouTube channel, Googler Maile Ohye shares 5 common SEO mistakes and 6 good ideas: Contrary to what many of the comments say, I found the video very helpful. You see, most people that become frustrated with Google’s vague SEO information, just don’t like the answers that they are getting. This [...]
In February, Google announced 40 changes reported, a new record for their monthly series on search quality. As you know, SEO for lawyers is different from SEO for just about every other business. While many of these changes probably won’t have much of an impact on your law firm’s online marketing, there are a couple [...]
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