Based on some of the secret shopping I’ve done of attorney SEO consultants, it’s likely you’ve been lied to. So, I trout I’d give you the following: The Attorney SEO Lie-Detector Lie #1 – We know a secret.
SEO for law firms.
When most of us hear the term “negative SEO” we think about unscrupulous folks bombarding their competitors with a deluge of spammy backlinks. And while Google’s Matt Cutts admits that negative SEO is possible, he insists that it’s extremely rare. I leave it to you decide the relative effectiveness of link-bomb negative SEO. But that’s […]
If you’ve been doing some crappy SEO and anxiously spot-checking your rankings, it’s likely that you’ve recently suffered great disappointment. Google got smarter again. The fourth release of Google’s spam-fighting “Penguin Update” has been live for a few weeks now. And the web is, once again, buzzing with reports of flux and sites that have […]
Over at RLHB, my friend Kevin O’Keefe writes that Traffic is not the measure of a law blog’s influence. I have a lot of respect for Kevin. He’s taught a lot of lawyers how to blog, and more importantly, how to blog better. But, to me, his post is a little too dismissive of traffic.
I know, I know. You want to see where you rank in Google. As I’ve tried to tell you in the past, there are no such thing as ranking reports. Yet you persist in knowing how you’re ranking for the handful of terms that you think people are using to search for you. So, you […]
In their rush to prepare for author rank, a lot of lawyers (or more likely their “web consultants”) have implemented authorship on their sites. But, per usual, there’s a lot of misinformation floating about on rel=”author” and rel=”publisher”.
Jeff fielded a call the other day from someone inquiring about SEO for her law firm. When he asked the caller about her site, she stated that she’d rather not say. As Jeff put it, “that’s like calling a car repair shop and asking for a quote on repairs but refusing to tell the mechanic […]
Over at SEO by the Sea, Bill Slawski keeps us updated about, among other things, search patents. So, of course, he posts Larry Page’s now famous: Improved Text Searching in Hypertext Systems In that application, Larry Page demonstrates how he can yield better search results. He uses some example queries (i.e. university, weather, Jeffrey Ullman). […]
35 Ways to get Links in 35 Minutes – Paddy Moogan at MozCon 2012 from paddy_moogan
You already know that page titles, exactly & partial match search phrases in text, semantic urls, headlines, alt attributes, internal link anchors, and usage of related terms matter in on-page SEO. And they still do. But search engines evolve, so too do the factors that play a role in on-page SEO practices. Rand does a […]
Search engines make organizing the web’s information appear easy. We type our query into the box, and it spits out results in under a second. But when you think about the amount of data that search engines are trying to “understand” it quickly becomes mind-boggling that they’re able to deliver anything meaningful at all.