Over at RLHB, my friend Kevin O’Keefe writes that Traffic is not the measure of a law blog’s influence. I have a lot of respect for Kevin. He’s taught a lot of lawyers how to blog, and more importantly, how to blog better. But, to me, his post is a little too dismissive of traffic.
SEO for law firms.
I know, I know. You want to see where you rank in Google. As I’ve tried to tell you in the past, there are no such thing as ranking reports. Yet you persist in knowing how you’re ranking for the handful of terms that you think people are using to search for you. So, you [...]
In their rush to prepare for author rank, a lot of lawyers (or more likely their “web consultants”) have implemented authorship on their sites. But, per usual, there’s a lot of misinformation floating about on rel=”author” and rel=”publisher”.
Jeff fielded a call the other day from someone inquiring about SEO for her law firm. When he asked the caller about her site, she stated that she’d rather not say. As Jeff put it, “that’s like calling a car repair shop and asking for a quote on repairs but refusing to tell the mechanic [...]
Over at SEO by the Sea, Bill Slawski keeps us updated about, among other things, search patents. So, of course, he posts Larry Page’s now famous: Improved Text Searching in Hypertext Systems In that application, Larry Page demonstrates how he can yield better search results. He uses some example queries (i.e. university, weather, Jeffrey Ullman). [...]
35 Ways to get Links in 35 Minutes – Paddy Moogan at MozCon 2012 from paddy_moogan
You already know that page titles, exactly & partial match search phrases in text, semantic urls, headlines, alt attributes, internal link anchors, and usage of related terms matter in on-page SEO. And they still do. But search engines evolve, so too do the factors that play a role in on-page SEO practices. Rand does a [...]
Search engines make organizing the web’s information appear easy. We type our query into the box, and it spits out results in under a second. But when you think about the amount of data that search engines are trying to “understand” it quickly becomes mind-boggling that they’re able to deliver anything meaningful at all.
Are you looking for cheap SEO? Want to rank #1 in search engines in a week? Check out this infographic (infospamic) by Tecmark:
As observed by Mike Blumenthal: Apparently Google+ Local (aka Places) has finally established a firm policy on how to handle Medical/Legal Practice and Practitioner listings that now requires that both the practice and the practitioners be listed.
I’m a big believer in Rich Barton’s idea that, “if it can be rated it will be rated.” And while all the “bugs” in online ratings haven’t quite been fleshed-out, if you’re not paying attention to what is being said about you online, you might lose potential clients before they even contact you. More and [...]