Chasing keywords, links and rankings? Good luck to you. Here’s a glimpse of where Google is headed.
Most people think about search something like this:
user enters search query -> Google serves up pages with relevant HTML and lots of links -> user clicks-through
But this basic pattern is changing.
Since Google’s introduction of the Knowledge Graph, many search patterns now go like this:
user enters search query -> Google serves up information -> …
To get a sense of some of the basics, here are a few examples starring yours truly:
Query: how old is gyi tsakalakis
Query: what does gyi tsakalakis do
But who really cares about me?
Let’s take a look at some meaningful examples:
How about one more:
Starting to realize how this is different (and important)?
What do people find when they search for information about you?