What’s So Hard About Search?

Search engines make organizing the web’s information appear easy. We type our query into the box, and it spits out results in under a second. But when you think about the amount of data that search engines are trying to “understand” it quickly becomes mind-boggling that they’re able to deliver anything meaningful at all.

Search Engine Complexity Infographic
Courtesy Stone Temple Consulting

As visualized, by 2016, global internet traffic is expected to surpass the 100,000 petabyte / month mark.

A petabyte (derived from the SI prefix peta- ) is a unit of information equal to one quadrillion (short scale) bytes, or 1 billiard (long scale) bytes.

That’s a lot of traffic.

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