Search, Web, Law, Football, Food, Etc.
Search engines want to deliver the most popular pages in their results. One of the ways they measure a page’s popularity is the number and quality of links pointing to a page. So, if you want your pages to appear in search results, you need people to link to your pages. But how does one [...]
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Blogging, social media, adwords, SEO, and internet marketing, in general, just don’t work for law firms! We hear and see this sentiment often. It is the conclusion that is commonly drawn when busy lawyers try to do “internet marketing on the side”, or hire inexperienced, irresponsible, or unscrupulous internet marketing agencies to market their practices [...]
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We’ve all seen it in the inbox: And in our comment filters: And in a whole bunch of other places online. It’s web spam. And we can talk about wearing different color hats, following webmaster guidelines, and the ethics of SEO. But in the end, there is only one solution for ending, or at least [...]
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In February, Google announced 40 changes reported, a new record for their monthly series on search quality. As you know, SEO for lawyers is different from SEO for just about every other business. While many of these changes probably won’t have much of an impact on your law firm’s online marketing, there are a couple [...]
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Last night (for me at least) Rand posed the question: Is there a phrase (besides “inbound marketing”) that describes combined processes of SEO, Social, Content, CRO & Analytics to earn traffic? — Rand Fishkin (@randfish) March 9, 2012 And while, perhaps, all of these could fall under a very general umbrella of marketing, my impression [...]
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According to SEMPO head terms are: Search terms that are short, popular and straightforward; e.g., “helicopter skiing.” These short terms are called “head terms” based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the “head” end of the bell curve graph. See also Tail Terms. At the [...]
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Search engine optimizers spend a lot of time organizing websites and motivating signals that will help search engines understand what clients’ pages are about and help to increase their visibility within search engine results pages. In order to help search engines understand what pages are about, SEOs will add targeted keyword phrases to important HTML [...]
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While there is no question that the web is moving in the direction of local and social search, links still remain one of the most important signals that search engines used to order sites. So, if you’re interested in increasing your visibility search engines, you must focus on attracting and building new links to your [...]
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Masslomap Local Search for Law Firms View more presentations from Gyi Tsakalakis.
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When it comes to using search engines and the internet to market a law practice, there is still a lot of confusion out there. One area that many lawyers still don’t quite grasp are the differences between paid and organic search results. When it comes to understanding Google, including the differences between paid and organic [...]
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What’s one of the first things people do when they meet someone personally for the first time? They shake hands. It’s expected. What’s one of the first things people do when they meet someone new professionally? They exchange business cards. It’s expected. And more and more, when we meet new people in this age of [...]
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Over at his Legal Marketing Blog, Tom Kane discusses utilizing staff in developing business: I continue to be amazed how few law firms engage their non-marketing staff in the firm’s business development efforts. Actually, if you think about it, your staff is already involved in your firm’s marketing whether you want them to be or [...]
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As Josh Camson points out over at Lawyerist: The South Carolina Supreme Court recently reprimanded an attorney for flagrant ethical violations on his website. The violations included: 1. material misrepresentations of fact and omissions of facts necessary to make the statements considered as a whole not materially misleading by mischaracterizing respondent’s legal skills and prior [...]
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If the eyes are a window to the soul, perhaps back links are a window into the soul of a website. The other day at Lawyerist, I wrote about SEO for lawyers, reputation, and legal ethics. I’m not big on the public outing of the unscrupulous. However, I do think it’s important for lawyers, and [...]
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Disclaimer: I don’t regularly watch Teen Mom or MTV. However, it was recently brought to my attention that one of MTV’s teen moms began her search for a divorce lawyer using the internet. So, of course I had to take a look. And after wading through unfortunate scene after unfortunate scene, at about the forty-sixth [...]
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Everyone talks about using keywords in title tags to help to provide signals to search engines as to what a page is about. Far-fewer people discuss the impact of title tags on click-through. Gaining visibility in search results is only one dimension of turning search engine users into new potential clients, and eventually, new clients. [...]
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Over at RLHB, O’Keefe suggests that perhaps social networks are (or eventually will be) killing Google search: Attorneys get their best work via word of mouth and a strong reputation, both built through relationships. Relationships built through social interactions. The Internet doesn’t change that. Attorneys just need to understand how to use social networks and [...]
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If being visible in local search results makes sense for your practice, understanding how local search results work, can make a big difference in where your firm shows up. While you’ve probably read that you need to claim, complete, and optimize your Google Places listing(s), you may not be familiar with some of the more [...]
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If you’re on both Google Plus and Facebook, I bet if you’re honest with yourself, you’ll agree that post for post, there’s just much better different content on Google Plus than there is on Facebook. Of course, that statement assumes a lot. However, if you’re using social networking sites to actually consume, curate, network, and [...]
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