The Vicious Cycle of Small Budget Local SEO

by Gyi Tsakalakis on May 16, 2013

Local-SEO-Survey-10-avg-customer-pay

Bright Local recently conducted a Local SEO Industry Survey (.pdf)

Even for local SEO services, it’s rather astonishing that so many folks are paying so little for SEO services. My guess it that the common story goes something like this:
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Avvo’s Lawyernomics 2013 Review

by Gyi Tsakalakis on May 1, 2013

I attended Avvo’s Lawyernomics 2013. So, I thought I’d share some of my thoughts about the conference here. You should know that I contribute to the Lawyernomics Blog and that Avvo gave me a free ticket to the conference. You should also know that from time to time, Avvo refers lawyers interested in web marketing my way. Does that mean that my opinion on their conference is bought? Ha, hardly. But I leave it to you to assess the credibility of my review.
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My Wil Reynolds Thank You Post

by Gyi Tsakalakis on April 23, 2013

On Saturday morning, while browsing the fire hose, I had the good fortune of stumbling across this:

To which I responded:

Which, after some more tweeting, ultimately led to a Google Hangout with Wil.

I had some operations questions and wondered how Wil was dealing with these issues at Seer. The hangout lasted only maybe 20 minutes. But in that time, I got a fresh perspective from another business owner who has faced similar challenges. And that was priceless.

Wil helped validate some conclusions that I had already drawn.

He gave me at least two new concrete ideas that I hadn’t thought of before.

It also inspired me to pay-it-forward.

That’s being helpful. That’s #RCS. That’s eating your own dog food.

So, that’s it. Just wanted to say thanks.

Everyone will be is in the internet business

April 18, 2013

Some people just don’t know it yet. So here’s my advice: learn about how the internet works. Not you salty Luddite curmudgeon. But maybe your kids? Or are you teaching them that the internet is largely a waste of time? A passing fad? Here’s what you (they) should do to get started. Read the Wikipedia [...]

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Blogging for Action

April 15, 2013

Over at RLHB, my friend Kevin O’Keefe writes that Traffic is not the measure of a law blog’s influence. I have a lot of respect for Kevin. He’s taught a lot of lawyers how to blog, and more importantly, how to blog better. But, to me, his post is a little too dismissive of traffic.

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Not #RCS

March 20, 2013

Today’s anti- #RCS. twitter.com/gyitsakalakis/… — Gyi Tsakalakis (@gyitsakalakis) March 20, 2013

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Update to our SEO for law firms page

March 15, 2013

As the saying goes, “the cobbler’s children have no shoes.” And so, we often don’t test and update our site as much as we should. But we finally got around to it. At least parts of it. One area that was in serious need of update was our SEO for law firms service page.

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Are You Making Your Service Better?

February 27, 2013

In The Lean Startup, Eric Ries shares one of his favorite questions to ask startups: Are you making your product better? How do you know? If you haven’t read it, even if you’re not part of a startup, I recommend that you do. You see, if you’re starting your own law firm, you’re a startup. [...]

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The Clients You Want

February 14, 2013

Yesterday, at Lawyerist, Josh discussed the potential problems that call tracking numbers can have for local search visibility. Which prompted this reply from static:

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Spot Checking Search Rankings is a Complete Waste of Time

February 7, 2013

I know, I know. You want to see where you rank in Google. As I’ve tried to tell you in the past, there are no such thing as ranking reports. Yet you persist in knowing how you’re ranking for the handful of terms that you think people are using to search for you. So, you [...]

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Difference between rel=”publisher” & rel=”author”

January 30, 2013

In their rush to prepare for author rank, a lot of lawyers (or more likely their “web consultants”) have implemented authorship on their sites. But, per usual, there’s a lot of misinformation floating about on rel=”author” and rel=”publisher”.

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