Search engines make organizing the web’s information appear easy. We type our query into the box, and it spits out results in under a second. But when you think about the amount of data that search engines are trying to “understand” it quickly becomes mind-boggling that they’re able to deliver anything meaningful at all.
Courtesy Stone Temple Consulting
As visualized, by 2016, global internet traffic is expected to surpass the 100,000 petabyte / month mark.
A petabyte (derived from the SI prefix peta- ) is a unit of information equal to one quadrillion (short scale) bytes, or 1 billiard (long scale) bytes.
That’s a lot of traffic.