When most of us hear the term “negative SEO” we think about unscrupulous folks bombarding their competitors with a deluge of spammy backlinks. And while Google’s Matt Cutts admits that negative SEO is possible, he insists that it’s extremely rare. I leave it to you decide the relative effectiveness of link-bomb negative SEO. But that’s not the subject of this post. There’s a new potential negative SEO threat out there. And this one might be a bigger cause for alarm than the traditional kind.
As explained by Craig Addyman at Dave Naylor’s site, from the results of a link removal campaign:
39% REMOVED THE LINKS NO QUESTIONS ASKED – FROM A GMAIL ACCOUNT!!
Let me back up for a moment.