This infographic from SEOBook is full of great points about SEO. I highly recommend it.
Marketing Infographic by SEO Book
This is probably one of the best descriptions of what’s going on in the SEO world that I’ve ever seen.
It’s truly astounding to see how many law firms that have been “taken for a ride” by an unscrupulous or irresponsible alleged SEO expert.
Really the only way to protect yourself is to close the knowledge gap. Which means you need to learn at least some basics about search engines and how the web really works to grow business.